Has your mind ever gone blank when someone asks what your film is about? Do you get nervous when it’s time to actually pitch your story?
Opportunities can arise at any moment and the ability to quickly capture the essence of your film is crucial. Many filmmakers find themselves lost in the details of their explanation, often going on tangents about the plot, characters, or themes. However, the key to effective communication and being able to convey the core of your film with clarity in under 15 seconds is not just a skill, it’s a necessity. This is whether you’re at a networking event, amongst friends, or a room of investors.
This article explores the art of pitching a concise, engaging film description that respects your listener’s time while leaving a memorable impression.
Firstly, you need to understand your audience and the room you’re in. There are moments when you are required to pitch your story where you have time to prepare, practice and put together the perfect presentation. This is the opportunity to get more nuanced and show the full vision for your film. However, there are those other spontaneous occasions where you might bump into someone with limited time who could open doors for your project when you least expect it. Could they be a potential investor, collaborator, or fan?
Remember, they are not just listening to you; they are evaluating whether your film aligns with their interests or needs. By respecting their time and delivering a punchy, memorable description, you increase the chances of your film sticking in their minds. If your listener is intrigued, they will ask for more. This is where you can expand, perhaps offering a more detailed synopsis or even a pitch deck. But the initial pitch is about sparking interest, not closing the deal.
It’s important that your film description is concise, memorable and to the point so that your listeners are not left more confused. An “elevator pitch” is a perfect tool for such occasions. This short pitch should encapsulate the essence of your film, hinting at its genre, tone, and unique selling points. A simple formula to follow is: [Universal Adjective] + [Film Genre] + [Unique Concept]. This is what this will look like. “My film is an inspiring sports drama about a guy with nothing to lose“. This formula quickly sets the stage and introduces a universal emotion theme that many can relate to. Then it delves into the genre that sets up expectations where the plot is based on a set of tasks that follow a similar pattern.
Finally, it explores the unique hook that makes your film stand out in a sea of pitches. Using this formula allows you to distill your film to its purest form. This means stripping away the non-essential elements and focusing on what truly defines your idea. Interestingly, the process of condensing your film into a short pitch can also help clarify your vision. It forces you to consider what is truly essential about your film and can provide a clearer direction for your marketing and promotional efforts.
So spend some time with your own stories and see if you can clearly explain them in under 15 seconds. It may take some practice but this is your first step in getting someone interested in your project. In summary, capturing the essence of your film in under 15 seconds is an art that requires practice, clarity of thought, and an understanding of your audience. It’s about making a strong, memorable impression that leaves your listeners wanting more. Remember, in the world of filmmaking, sometimes less really is more.
